Maximo Park get their own beer

I'm not saying that they're walking to the shops themselves and handing over a crumpled ten pound note in exchange for the UK's traditional beverage, no, they're getting a Maximo Park brew made for them.

Actually, it's just Newcy Brown with a different label on it. You could pretty much do that yourself, if you so chose. You could even do it with a beer whose name isn't usually preceded by: "There's nothing decent at all. The best thing they've got is probably..."

Newcastle Brown: Everyone's favourite 'slightly better than generic lager' choice.